Welcome, Red Light Therapy Professional.
If you offer red, near infrared or photobiomodulation therapy as part of your client services, you are already way ahead of the game.
My purpose here is to help you stay that way.
What are the challenges we face?
When it comes to selling red light therapy services, there are at least three specific challenges:
- Educating the public.
- Competition from in-home devices.
- Being found & chosen above your local competition.
Let’s take the first one.
Challenge: Educating the public.
This has historically been the biggest challenge facing anyone selling red light therapy products or services, but I have good news. The public is finally being educated for you.
This graph from Google Trends shows the interest in red light therapy over the last 10 years:
It’s seasonal, but has been growing steadily and, since the therapy is proven by science, consistently effective and without side effects, it will only keep growing as Google projects.
Even just two years ago there were no books about red light therapy on Amazon. Today there are many.
Granted, some of those books are pushing in-home products and might seem to be against the very services you provide, but as we’ll see next, that doesn’t matter, because they’re leveraging this truth for you: “a rising tide lifts all boats.”
For better or worse, the public is being educated. The rising tide is producing a continual surge of people actively searching for red light therapy near them. It’s time for you to focus on winning those clicks, and that’s what all of this is about.
Challenge: Competition from in-home devices.
I have sold in-home red light therapy devices for the last 15 years, and I’ve helped thousands of people decide which light therapy device or service is best for them.
It’s true, a lot of people want to spend the least amount of money they can. Sadly, a lot of people have to.
But, there are many others who simply want red light therapy provided to them as a service. In fact, the question, “Where can I find red light therapy near me?” was the second most popular question I answered every day.
When I asked these people why they would not rather just do it at home, these were the reasons I was given…
- I don’t trust the in-home devices to be as effective.
- I don’t trust myself to perform the treatment correctly.
- I don’t have the time or patience to deal with those tiny devices.
- I want it professionally done.
- My [husband, wife, mother, father, kid] will only have a professional do it.
This is the bottom line: The same way TracFone is not really competition for iPhone, your competition is not really in-home red light therapy devices.
And there is another take-away from this. You do not need to beat your competition on price, because the people looking for the lowest possible price are not your target market. You need to provide the most remarkable service. And that leads us to the actual challenge…
Being found & chosen above your competition.
Here is a screenshot from Google Trends showing the searches for “red light therapy near me” over the last 10 years. Please stop and look at the angle of the projection on the right.
(I told you you were ahead of the game.)
Next, please take a minute and do a search for “red light therapy near me” from your device.
Are you on the map? Are you on the page? How many reviews do you have? How about your competition?
Here are the real questions. What search engine did you use? Which business would you have chosen?
This is the reality.
Red light therapy is the most profoundly beneficial therapy available for a growing list of conditions. Public interest in it is exploding. You already have the location, equipment and professional experience that people want. However, when it comes to your bottom line, the following facts reign supreme:
When people search for red light therapy near them or any other service you provide, they are using Google to do it.1,2 They decide where to go based on the reviews3 and if you don’t show up on the first page, you may as well not exist.4
In order to get the clients you need and stay ahead of your competition, you must take control of your Google presence and do everything you can to constantly improve your ranking and reviews.
I am here to help you with that.
Red Light Therapy Marketing Training
The purpose of this training is to teach you how to make sure your business is both found and chosen when someone local searches for the services you provide.
To that end, the training will cover both your visibility on the first page of Google and the quantity and quality of your Google Reviews.
Here are the highlights.
The three tops of Google.
You have three opportunities to be found on the first page of Google for a local search, and your business should occupy all three. They are:
- At the very top in Google Ads,
- in the Google Maps Pack that comes next, and
- in the organic results that follow.
You will learn how to show up at the very top of Google search results.
Why does it matter?
When you are seen at the very top of Google, the searcher gets the idea you are the authority on the subject, and your business name becomes their first impression. That’s worth every penny of the dollar or two it’s going to cost you if they click on your ad.
Together, we will open your Google Ads account and set up relevant ad campaigns until you are confident you can do it on your own.
You will learn how to show up as high as possible in the Google Maps results.
Why does it matter?
After the ads, the Google Map results are the first thing your potential client will see, along with the Reviews.
The number one ranking factor in Google Maps is your proximity to the searcher. We can’t control that. However, you can absolutely influence everything else.
You will learn:
- How to claim, set up and fully optimize your Google My Business™ listing
- How to use GMB™ Questions to improve your ranking
- How to use GMB™ Posts to improve your ranking
- How to use GMB™ images to improve your ranking
- How to optimize your website to support your GMB™ ranking
- How to find, fix and build your NAP citations across the web to improve your GMB™ ranking
- How to handle your multiple business locations
- How to show up for neighboring city searches
You will learn how to show up as high as possible in the organic search results.
Why does it matter?
This is the third opportunity for the searcher to see your name in a matter of seconds. People trust organic results more than ads and, an organic click is free.
The organic click leads directly to the information the searcher was looking for – on your website. It is an invaluable opportunity to speak directly to your potential client, answer their questions, allay their fears and earn their trust.
You will learn how to increase the quantity and quality of your Google Reviews.
Why does it matter?
- Most people read the reviews before they engage a business
- Most people trust the reviews as if written by a friend
- Sooner or later, one of the only things separating you from your competition will be the number of reviews you have.
Together we’ll create a strategy to (properly) get more Google reviews from your past, current and future clients.
You’ll learn how to respond to reviews, how to handle negative reviews and how to combat competitor spam.
Additional benefits of this training…
Not just red light therapy.
We’re going to use your red light services as the example throughout this course. However, you will emerge equipped to apply everything you learn to every other service you provide and for every location you may have.
Training for two.
As the business owner, you should be in total control of your marketing. But, that doesn’t mean you have to be the one to manage it day to day. For that reason, I’ll train two of you for the price of one.
You are going to learn A LOT in a short period of time. I’m not going to abandon you when the training is complete or charge you extra when you have a question down the road. I’ll always be a phone call away and happy to help.
6 month exclusivity.
Everything we are going to set up and put in motion takes time to gain traction. I want to see you pull ahead of your competition as much as you do. To that end I will not begin training any of your direct red light therapy competition for 6 months after your training is complete.
Don’t wait. Start now.
The most important thing you can do for your business today is provide a remarkable customer experience. The next most important thing is to get yourself to the top of Google keep yourself there. Apply now, and let’s get started.