Step 1. Do Keyword Research
Do keyword research to find out what people are actually searching for. For example, you can have the best “photobiomodulation” bed for miles and go out of business in a sea of people looking for “red light therapy bed” instead.
As you see what people are searching for, watch for where this coincides with what you already offer, or what you could easily offer. Make sure your GMB listing and your website use the same words your potential clients are using.
Step 2. Optimize Your Google My Business Listing
With your keywords in mind, optimize the heck out of your Google My Business listing.
Step 3. Clean up & Build NAP Citations
The internet is full of business directories that have your business listed, correctly or not.
When Google decides how credible you are, one thing they do is go out on the web and see if all your contact information is the same everywhere it appears. And they are anal about it. For example, if your address is listed as “36 Whiting Street” on Facebook but YP has it as “36 Whiting Street Suite 1”, then Google doesn’t know where you really are and they get nervous about serving you up in their results.
You need to take control of that situation and make sure your name, address and phone number (NAP) are consistent everywhere they appear on the web. You can do this by hand, or hire a service to do it for you. I use BrightLocal for this, and unless you love spreadsheets and have lots of free time, I recommend you do the same.
Step 4. Focus on Reviews
Create and implement ways to get more reviews from past, current and future clients. Respond to every review. Monitor your reviews and report competitor spam.
Step 4. Optimize Your Website
Make sure your website lets Google know exactly who you are, where you are and what you do. Give your visitors exactly what they are looking for (revealed in keyword research).
Step 5. Advertise
A Google ad for your local area won’t be too expensive and it’ll put your name on top of even the local Map results.